Stuff We All Get - Relating to the trade show convention industry, where exhibitors hand out "free stuff" to visitors. Most of the time these items are purely promotional materials (i.e. pencils, mugs, t-shirts & mouse pads). SWAG always has the company name, logo, slogan, product, service, and contact information clearly printed somewhere on the items.
SWAG (swag) --noun an acronym for Stuff We All Get or Stuff We Acquired Gratis. They are useful items given to a specific group of people designed to reinforce a theme, a brand or an experience.
AKA
- Branded Logo Merchandise
- Promotional Products
- Advertising Specialties
- Image Advertising
- Tradeshow Stoppers
Call it what you want, Swag is good advertising.
